Marketing spend, accounted for to the dollar.
Hoffnung Media plans, buys, and optimizes performance marketing for enterprise brands — affiliate programs, paid search, and media buying, all tied to revenue you can audit.
One accountable partner across every acquisition channel.
Most agencies specialize in a channel and outsource the rest. We run the full acquisition stack in-house, so budget moves to whatever is producing revenue — not whatever a separate vendor is incentivized to protect.
Affiliate Program Management
Recruitment, offer structuring, and fraud-aware payout management across performance networks.
Performance Marketing
Full-funnel campaign strategy built against CAC targets and payback-period math, not impressions.
Google Ads
Search, PMax, and Shopping accounts structured for auction transparency and query-level control.
Microsoft Ads
Incremental reach on Bing and partner networks for accounts already maximized on Google.
Native Advertising
Content-matched placements across premium publisher networks for demand generation at scale.
Media Buying
Programmatic and direct-buy negotiation across display, video, CTV, and audio inventory.
Lead Generation
Qualified pipeline built through landing pages, form logic, and routing tuned for sales follow-up speed.
Analytics & CRO
Server-side tracking, attribution modeling, and structured testing to compound conversion rate over time.
Built for regulated, high-consideration categories.
Compliance requirements and long sales cycles change what "performance" means. We plan media differently depending on the category.
Four things most agencies won't offer you.
Attribution you can audit
Every dollar of reported revenue is traceable to a campaign, ad set, and creative — not a modeled estimate you have to take on faith.
Senior strategists, not account managers
Your account is run by the people who built the strategy, with direct access — no junior hand-off after the pitch closes.
Media buying at enterprise scale
$180M+ in annual spend gives us negotiating leverage and platform-partner access smaller agencies don't have.
Full-funnel accountability
We own the campaign and the landing experience it sends traffic to, so conversion rate is our problem too — not a hand-off point.
Results, broken down by category.
Representative outcomes across three account types we manage. Figures reflect trailing 12-month performance.
Regional Insurance Carrier — Multi-State Expansion
National Auto Retail Group — Dealer Network Rollout
Home Services Franchise Network — Booked-Job Optimization
How an engagement actually runs.
Discovery
Audit current spend, tracking, and unit economics before any media plan is proposed.
Strategy
Channel mix, budget allocation, and a 90-day plan tied to CAC and payback targets.
Launch
Campaigns, tracking, and landing infrastructure built and QA'd before spend goes live.
Optimize
Weekly bid, budget, and creative iteration against revenue data, not platform vanity metrics.
Scale
Expand budget into verified winners; reallocate out of channels that stop clearing target CPA.
What accountable media buying sounds like.
"We finally have a media partner who reports bound policies, not just leads. That single change in what gets optimized against paid for the engagement in the first quarter."
"Hoffnung runs our Google and native spend as one budget instead of two agencies fighting over attribution. Reporting is something our CFO actually trusts now."
"The franchise-level dashboards changed how our regional managers think about spend. Everyone can see cost per booked job, not just cost per lead."
Notes on media buying and attribution.
Why last-click reporting overstates paid social and understates search.
A practical framework for reconciling platform-reported conversions with CRM revenue.
What changes when you negotiate media at $10M+ in annual spend.
Rate leverage, inventory access, and the tradeoffs of consolidating buys with one partner.
Lead volume is a vanity metric in regulated categories. Here's what to optimize instead.
Notes from managing insurance and healthcare accounts under compliance constraints.
Ready to see what your media spend should actually be producing?
A growth consultation includes a spend and attribution audit — no obligation, no generic pitch deck.