How an engagement actually runs, stage by stage.
No account starts with a media plan. It starts with an audit of what's already true about your spend, tracking, and unit economics — everything after that is built on top of that audit.
Discovery
We audit current ad accounts, tracking setup, and unit economics before proposing any media plan — most accounts we inherit have attribution gaps that were quietly overstating performance.
Strategy
Channel mix, budget allocation, and a 90-day plan tied explicitly to CAC and payback-period targets — presented before any spend commitment, so priorities are agreed on paper first.
Launch
Campaigns, tracking, and any required landing infrastructure are built and QA'd before spend goes live — including a conversion-tracking dry run so day-one data is trustworthy.
Optimize
Weekly bid, budget, and creative iteration against revenue data — not platform-reported vanity metrics like CTR or impression share.
Scale
Budget expands into verified winners and reallocates out of channels that stop clearing target CPA — scale follows evidence, not a pre-set quarterly spend increase.
Ready to start with the discovery audit?
No commitment required to see what the audit finds.