Case Studies
Results, broken down by category — not averaged into one number.
Representative outcomes across three account types we manage. Figures reflect trailing 12-month performance and are reported the way each industry actually measures success.
Insurance
Regional Insurance Carrier — Multi-State Expansion
Challenge
Cost per bound policy had risen 60% after entering three new states with unfamiliar regulatory ad restrictions.
Strategy
Rebuilt state-segmented Search and native campaigns with compliance-reviewed creative and localized landing paths.
Execution
12-week phased rollout with weekly bid and budget reallocation based on bound-policy data, not lead volume alone.
-41%
Cost per bound policy
2.9x
Qualified lead volume
18 wks
Time to positive ROAS
Automotive
National Auto Retail Group — Dealer Network Rollout
Challenge
A 40-location dealer group needed hyper-local lead generation without cannibalizing budget between nearby stores.
Strategy
Geo-fenced Search and Performance Max structured per showroom, with call tracking mapped to individual store managers.
Execution
Centralized media buying with store-level reporting dashboards and monthly enquiry-to-retail conversion audits.
4.6x
Blended ROAS across network
-28%
Cost per qualified enquiry
40
Showrooms under one dashboard
Home Services
Home Services Franchise Network — Booked-Job Optimization
Challenge
Franchise leads looked healthy in the ad platform but were converting inconsistently into booked, completed jobs.
Strategy
Shifted optimization target from form-fill to booked-job status via CRM-integrated offline conversion tracking.
Execution
Rebuilt bidding around verified job value per franchise territory, with weekly sync against dispatch data.
+52%
Lead-to-booked-job rate
$21
Cost per booked job
31
Franchise territories scaled
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